"Most people can agree on what Santa Claus looks like -- jolly, with a red suit and a white beard. But he did not always look that way, and Coca-Cola® advertising actually helped shape this modern-day image of Santa. 2006 marked the 75th anniversary of the famous Coca-Cola Santa Claus. Starting in 1931, magazine ads for Coca-Cola featured St. Nick as a kind, jolly man in a red suit. Because magazines were so widely viewed, and because this image of Santa appeared for more than three decades, the image of Santa most people have today is largely based on our advertising.
The Coca-Cola Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like The Saturday Evening Post. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast. At this time, many people thought of Coca-Cola as a drink only for warm weather. The Coca-Cola Company began a campaign to remind people that Coca-Cola was a great choice in any month. This began with the 1922 slogan "Thirst Knows No Season," and continued with a campaign connecting a true icon of winter -- Santa Claus -- with the beverage.
The first Coca-Cola Santa Claus image created by artist Haddon Sunblom appeared in 1931 in The Saturday Evening Post.From 1931 to 1964, Coca-Cola advertising showed Santa delivering (and playing!) with toys, pausing to read a letter and enjoy a Coke, playing with children who stayed up to greet him and raiding the refrigerators at a number of homes. The original oil paintings Sundblom created were adapted for Coca-Cola advertising in magazines, store displays, billboards, posters, calendars and even plush dolls. Many of those items today are popular collectibles."
So I can just bet that you know what your inspiration for Ad/Art is this month.
Yep!! It's those gosh-darn, cutie pie Coke Santas!!!!
Here is a website or two for you to check out to find your inspiration piece:
http://www.thecoca-colacompany.com/heritage/cokelore_santa.html
http://www.fortunecity.com/millennium/hibiscus/121/cokesanta.html
http://coca-cola-art.com/2008/11/25/coca-cola-christmas-santa-claus-haddon-sundblom/
Or better yet, just head over to Google and image search "Coca Cola Santa." Hundreds of photos come up.
Your creation can be a layout, a card, a paper craft, anything you would like to create.
It does NOT have to be a Christmas themed creation.
You can combine this challenge with another here on the website, but if you are trying to earn a badge, please keep it separate.
You have until January 14, 2012 to post your creation here and in the gallery.
And don't forget to let us know on the forum which piece inspired you.
I hope you all have a great time exploring some advertising memorabilia from the past!!!
Here is my inspiration and my sample:
Until next time...
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